Move Site, Keep Your Rankings
Redesigning, replatforming or changing domains? Migrations are where years of earned traffic quietly die. We protect your rankings with URL mapping, redirect architecture, staging QA and post-launch monitoring.
What This Earns You
- Rankings kept through the launch
- Redirects that preserve link equity
- No traffic lost overnight
- Valuable content carried across
- Staging verified before go-live
- Launch day supervised live
- Tracking intact from day one
- Issues fixed in days, not months
A Controlled Handover Of Authority
A migration is a controlled handover of authority from the old site to the new one. We get involved early, while fixes cost hours on staging instead of rankings on the live site. A migration engagement may include:
- Full crawl and pre-migration benchmark
- Rankings and traffic baseline recorded
- Complete URL map from old to new
- 301 redirect rules for your developers
- Thin content consolidation plan
- Staging site crawl and QA
- Canonical and indexation controls checked
- Schema and tracking verification
- Page speed checks on new templates
- Content parity review against old pages
- Launch-day live verification
- 60 to 90 days of post-launch monitoring
Planning a redesign or replatform?
From Benchmark To Safe Launch In Three Steps
Benchmark And Map
Step 1
We crawl the full site and record rankings, traffic and indexation. Every old URL is then mapped to its new home, with redirect rules your developers can implement without guessing.
This baseline is what we defend for months afterwards.
Stage And Verify
Step 2
We crawl the staging site the way Google would: redirect chains, canonical tags, indexation controls, schema, speed and content parity. Everything is checked and fixed before launch, not after.
Fixes on staging cost hours. On the live site they cost rankings.
Launch And Monitor
Step 3
We verify redirects, robots, sitemaps and tracking on launch day, catching problems in minutes. Then we monitor indexation, rankings and crawl errors against the benchmark for 60 to 90 days.
Issues get fixed in days, before they become quarters of lost revenue.
Migration SEO Questions, Answered
When Should SEO Get Involved In A Migration?
At the planning stage, before designs are signed off. URL structure, templates and content decisions made early are far cheaper to fix than after launch.
What Causes Traffic Loss After A Redesign?
Usually broken or missing redirects, changed URL structures, lost content, slower templates, or a staging site left indexable. Our pre-launch checklist covers all of them.
Can You Recover Traffic Lost In A Past Migration?
Often, yes, if the damage is diagnosed quickly. We benchmark against pre-migration data, restore what was lost and fix what the relaunch broke.
SEO Services Across The UK
Based in Yorkshire, working with businesses nationwide.
Planning A Redesign Or Replatform?
Talk to us before designs are signed off. A free audit shows you exactly where the risks sit, and what protects your rankings through the move.