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Results & ReportingResults: How We Measure SEO Success
We're a new agency, so here's our position stated plainly: we publish only verified results from real engagements. Until those exist, we'll show you the measurement system instead of rented screenshots.
No Borrowed Logos. No Rented Screenshots.
Too many agency sites show "case studies" with impressive graphs and no way to verify a single number. We won't do that. AlphaRank is new, so we don't have a back catalogue of client results yet, and we'd rather say so than invent one. No fake client names, no cherry-picked graphs, no numbers without context.
What we can show you right now is the measurement system every client gets from day one. It's the same system we'll use to publish our first verified results, with the methodology shown alongside every number.
- Enquiries attributed to organic search, not vanity traffic
- Visibility across Google, Maps and AI answers
- A dated log of every deliverable, so the link between work and outcome is checkable
Inside Your Monthly Report
Every client receives this report, every month, in plain English. Four parts, each answering a question you actually have.
Enquiry Attribution
Calls, contact forms and bookings traced back to organic search. Not sessions or impressions: the enquiries the work produced, and what they're worth to you.
Visibility
Where you rank for the searches that matter, your Map Pack presence, and how often AI answers cite or mention your brand.
Work Log
Every deliverable, dated: what was done, why, and what changed. No mystery work, no "trust the process". You can audit us any time.
Next Priorities
The coming month's plan, ordered by expected commercial impact. You'll always know what's next, why it's next, and you can challenge any of it.
Vanity Metrics Vs Business Metrics
Most SEO reports are designed to look good. Ours are designed to help you make decisions. Sessions can rise while enquiries fall, and keyword counts can grow with terms nobody buys from. So we track the numbers that connect to revenue, and we show you the raw data behind them:
- Enquiries, bookings and calls from organic search, instead of sessions and page views
- Rankings for the revenue keywords that bring buyers, instead of total keyword counts
- Referring-domain quality and relevance, instead of raw backlink counts
- Conversion rate on what the traffic actually did, instead of traffic growth alone
Verified Results, Published As Engagements Complete
Each published result will show what we measured, over what period, what work was done, and what else changed at the same time. Honest reporting includes the caveats.
Until then, the free audit is our proof of work. It costs nothing, commits you to nothing, and shows you exactly how we analyse a market.